The early 90's observed a trend towards the consentration on demand in the European market of consumer goods. While the number of buyers diminished, the amount bought per customer increased.

To the associate founders of ART-FRUITS, S.L. this situation, didn't pass unnoticed, and so, over a number of years, we have collaborated together, in order to supply to specific Europeans clients, with a same brand, same quality concept. We decided, therefore, to formalize this type of work by creating a company which would be the main sales headquarters, concentrating on the offer of our components and aquiring in this way, consistency and security of the service to our clients as this center coordinates all orders and distributes them according to the disponibility of fruit of each associate.

It was through this main idea that ART-FRUITS, S.L. was created in September of 1993. It was the first experimental year in the campaign 93-94. ART-FRUITS, S.L. was the first legally created consortium in the Spanish citrus sector.

The initial objective was the extension of the distribution net of the associates, seeking, along the way, by the introduction of it's brands in the recently open markets of Eastern Europe and the attraction of new clients within the large European distribution.

This work began with the use of the three home brands of the group at that time: VITAMINA, SWEETY y ANITA, and the establishment of a sales office in the city of Valencia, in order to be better located for movement between the north and south of the community, as well as, so that packing and transporting could be better controlled and to improve the reception and attention of clients in general.